Corporate travel is an essential component of modern business. Every day in the world, someone is traveling for work. Put simply, corporate travel involves using company assets and resources to meet business objectives.
When planned and managed effectively, corporate travel can be a useful tool for improving employee satisfaction and retention, creating business leads, and improving brand visibility which eventually leads to business growth and expansion.
Below we highlight the different types of corporate travel along with a few tips on how to effectively manage them.
Client Meetings
Strive Masiyiwa, an African Tech Tycoon and Founder of Econet Group once said that businesses in Africa thrive on trust. Indeed, they do! And the same could be said for businesses worldwide.
We tend to engage in business with people and companies whose reputations we trust. That’s why meeting clients in person remains an essential component for the success of any business. Although you can meet with people virtually, face-to-face interactions cannot be eliminated.
In Japan, for instance, the business culture is so deeply embedded in their customs and traditions that age, status, and rank are carefully observed and revered. Modesty and humility are also core values that can only be best expressed when meeting one-on-one.
It’s not uncommon for people to bow to those older than them, even when business cards are exchanged, respect is given where it’s due according to rank or status.
For a person planning to do business with the Japanese then, an in-person meeting is quite crucial in establishing trust, showing reverence, and ensuring a lasting future partnership.
That’s why you need a travel agent who understands such uniqueness in culture, who will not only book and execute your trips but can also offer you insights on how to best deal with your unique clientele.
Trade Fairs and Exhibitions
Trade fairs offer an opportunity for your company to showcase what you offer to the world. They are important channels for creating brand visibility and increasing sales. Also referred to as trade shows, trade fairs are one of the many reasons employees and leadership may travel for work.
The recently held Nairobi International Trade Fair is simply one example that attracted both local and international traders.
Organizing a trade fair can be such a chore. You will need to get it just right. From booking your slot at the fair, and making payment, to getting your brand colors and merchandise to the venue on time.
That’s why organizing travel for staff and management on top of all that can be such a daunting task. But it does not have to be.
You can let your trusted travel partner do all that for you. A reliable partner such as Kendirita will book your flights, organize airport transfers, and arrange suitable accommodations seamlessly so that you can concentrate on your business.
Transfers and Offshore Work
Multinationals and companies with offices in more than one country make changes to employee workstations all the time. In some cases, such changes are even stipulated in employment contracts.
This means that corporate travel is not only expected but also forms a crucial part of a staff’s job description. If you own or work for such a company, it’s important to plan your corporate travel way ahead of time to avoid last-minute stress.
Even better though, you may avoid this stress completely by letting travel experts deal with all the planning and execution of all your trips.
Bleisure
Research shows that more than 60% of all business travel includes a leisure component. The word Bleisure is a corporate slang derivative of business travel combined with leisure.
Some corporate trips can take a great toll on your body. Jetlag from long flights and extreme fatigue are some of the undesirable after-effects of a long trip. That’s why you need to incorporate leisure in your corporate travels.
Allowing your staff to relax and decompress before returning to the office, can improve employee morale and encourage more staff to volunteer for work trips in the future.
Kendirita can organize all the aspects of leisure to go along with your business trips. Our wealth of experience gives us an edge. We conduct all the research to get the most ideal locations for sightseeing and relaxation on your behalf.
All you need to do is show up and enjoy. Just imagine returning back to your hotel after a long week of successfully pitching your brand to clients, to find a fully organized trip to a national park, an aquarium, a night out at an opera, or a low-key exhibition at a local gallery.
Sounds wonderful? Then please contact us whenever. We will make this a reality for you.
Writer: Winnie Wekesa
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